Students in Purdue University's Brian Lamb School of Communication are the first to have the option to earn a bachelor's degrees in three years.

President Mitch Daniels announced Monday that the school won a $500,000 incentive award for developing a program that will allow students to complete the same courses as their peers within 36 months.

"This is another way to make college more affordable," Daniels said.

"Purdue needs to think innovatively to help young people get the full value out of their education experience."

Five proposals for three-year degrees were submitted after Daniels issued the challenge in an open letter published in January.

The communication school's plan stood out in part because the three-year degree is available to students in general communication; public relations and strategic communication; mass communication; corporate communication; and human relations.

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