Carved owner John Webber shows a sample of redwood burl in the company's work area Tuesday, July 29, 2014.  (J. Tyler Klassen / The Elkhart Truth)
Carved owner John Webber shows a sample of redwood burl in the company's work area Tuesday, July 29, 2014. (J. Tyler Klassen / The Elkhart Truth)
Elkhart e-commerce entrepreneur John Webber has found early success in business, but he’s taken an unconventional route inspired by his father and his Christianity.

Casual in demeanor, yet passionate and focused, the 28 year old launched his first company at age 15 and now runs four enterprises that pull in millions of dollars a year.

He helms Dragonfly Footbags, a maker and distributor of footbags or “hacky sacks;” Ad Stream, a website design and search engine optimization firm; StrataShops, which sells factory-direct outdoor furniture online; and his most recent creation, Carved, which makes wooden cellphone cases and skins and sells them online.

With $4.3 million in sales in 2012, StrataShops ranked No. 326 on the Inc. 5000 list of America’s fastest growing companies. He’s hoping Carved’s annual sales will hit $2 million next year, putting it in the Inc. 5000 list also.

One might think Webber boasts the pedigree of an Ivy League school, but actually he stopped going to college after completing two years at Indiana University South Bend. After bouncing back and forth between home schooling and public schools, he never even graduated from high school, instead quitting school after his junior year and later obtaining his GED.

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