Matt Ewer, co-owner of Green Bean Delivery, is expanding his home-delivery service of natural and organic food into the south-central Indiana market. Courtesy photo
The time has come when “hand-picked produce” can mean “from the Internet.”
Green BEAN Delivery, a service that brings natural and organic food directly to shoppers’ front doors, will launch in Bloomington on Thursday.
Green BEAN Delivery allows customers to select from more than 2,500 food items on its website. Each order is then delivered in a heavily insulated bin, from a refrigerated truck, within a week’s time. The first orders will arrive on Bloomington doorsteps starting May 29.
It’s an update to the traditional food sales methods of co-ops, farmers’ markets and groceries — let alone the humble backyard garden — but one that co-founder Matt Ewer says is genuine and homegrown.
“I really want to help family farms reach their market potential,” Ewer said. “We wanted to create a viable market for consumers to get online and order local products and all-natural foods.”
Ewer founded the company with Beth Blessing in 2007 after the two met as undergrads at Indiana University — a tale of environmentalist (Ewer) meets family nutritionist (Blessing).
Now, the husband-and-wife duo manage Green Bean Delivery’s operations out of Indianapolis, serving Indy and five other metro markets: Louisville; Cincinnati; Columbus, Ohio; Nashville, Tennessee; and St. Louis.
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